Gene Munster Faces the Prospect of No Apple Television Set

piper jaffray analyst gene munster today confirmed asset management firm no longer expects apple-branded television set launch in future. news comes courtesy of munster's company note updates , follows yesterday's confirmation, out of the wall street journal, apple ditched plans such television set on year ago.

munster well-known tout beliefs cupertino company launching apple television set in near future, rumors reignited largely in part due direct quote steve jobs in walter isaacson's biography of apple ceo. analyst began predicting 2012-2013 launch year product in 2011, circulation of other news , rumors year, , in intervening years, helping propel alleged apple-branded tv set forward.

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the latest prediction came last december, munster estimating tv set cost around $1500 launch sometime in 2016. today, piper jaffray analyst notes while news confirms apple @ 1 point working on television set, firm in fact wrong in "constant expectation of product." munster notes firm wrong reason delay, , cancellation, of project, having less basic content , more lack of specific untapped features in crowded tv set market.

quote

"we have been talking apple television better part of last decade. while small consolation article affirms apple working on television during period, in end wrong in our constant expectation of product. had expected content reason delay; however, misidentified true reason delay, lack of perceived killer features reported wsj. incorrectly assumed combination of siri, facetime, tv app store, , primesense based motion control compelling enough unique feature set device."

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piper jaffray aligns other parties following apple, believing company announce revamped apple tv @ wwdc in june, , "ultimately launch new device in september or october." in line other rumors, analyst believes new apple tv incorporate siri, homekit, , app store.

munster ends today's note commenting on purported future product of apple, predicting company moves forward it's less television center of living room increasing presence of virtual , augmented reality. "we believe apple actively working on virtual , augmented reality products," munster says. "although may 5+ years away seeing these products launched."

article link: gene munster faces prospect of no apple television set

 

gene munster said:

"we believe apple actively working on virtual , augmented reality products," munster says. "although may 5+ years away seeing these products launched."

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just making goes along.

 

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