Beats 1 to Include Programming Blocks From Celebrities Like Elton John, Pharrell, and Dr. Dre

news has been swirling around impending launch of apple's new streaming music service, apple music, few weeks now. morning, revealed rapper eminem first official guest interviewed dj zane lowe on beats 1 live 24/7 radio show, setting launch next tuesday, june 30. today, in-depth post the new york times, new details regarding show's programming schedule , celebrity partners have been revealed.

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lowe envisions beats 1 sort of social media platform music, place users worldwide can flock in search of new song discoveries , celebrity interviews , news, akin platforms twitter , instagram. tackle such task, beats 1 broken down one- , two-hour slots, hosted , produced celebrities , musicians themselves.

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"everyone keeps going devices because of fear of missing out," said. "i'm going on instagram, twitter, wondering what's going on in friends' lives. missing? want radio. what's on right now, right now, didn't know wanted listen to?"

keep beats 1 sounding fresh around world, station alternate one- , two-hour programming blocks established broadcasters musicians , celebrities, host , plan shows themselves. among names on board: teen actor jaden smith, alternative singer st. vincent, josh homme of queens of stone age , british electronic duo disclosure.

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small hints given specificities of of beats 1's shows, including dr. dre-hosted hour called "the pharmacy," , smash-up between eclectic oldies , modern classics hosted elton john, suitably titled "elton john's rocket hour." other celebrity partners planned shows include pharrell , drake, former planned exclusive single service , latter publicly supporting apple music on stage @ wwdc year.

original idea beats 1 came musician -- , key designer of apple music -- trent reznor, hoped expand window of each individual user's musical tastes, fearing lack of discovery , creativity in current landscape of digital downloads. listening lowe's own bbc-hosted radio show led reznor helping apple form , create idea of apple music, , worldwide "monoculture" of radio show in beats 1. "part of last 3 months has been desperately trying come new word that's not radio," lowe mentioned the new york times. "we couldn't it."

apple music has faced few hurdles in weeks leading big debut, namely in public criticism of three-month free trial musician taylor swift, followed company's reversal on no-royalties policy during period. interested should check out the new york times' full-length feature on zane lowe , addition apple music, 5 days away launch.

article link: beats 1 include programming blocks celebrities elton john, pharrell, , dr. dre

 

didn't tout live 24 hours day?
if interviews etc pre-recorded, it's not live it?

 

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