Apple's 'Shot on iPhone 6' Campaign Wins Outdoor Lions Grand Prix at Cannes


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today @ cannes lions international festival of creativity, apple's recent "shot on iphone 6" ad campaign, officially referred "world gallery", won the outdoor lions grand prix, 1 of prestigious awards in advertising (via fast company).

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while cupertino company won grand prize outdoor category, picked 5 gold lions awards specific "shot on iphone 6" posters in campaign. ad initiative was collaboration between apple , tbwa/media arts lab. apple debuted the new ad campaign in march, featuring photos , video taken iphone 6 users around world on billboards, print media, tv ads , more.

apple , tbwa/media arts lab no strangers cannes lions festival, having won grand prix press ipad mini magazine campaign in 2013.

article link: apple's 'shot on iphone 6' campaign wins outdoor lions grand prix @ cannes
 

saw these on san francisco when went few months ago. stand out traditional advertising.
 


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